Digital strategies for powerful corporate communications: A Reader's Guide
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized man…
There is a reason readers keep coming back to Digital strategies for powerful corporate communications by Author OL397900A.
First published in 2010, it continues to find new readers today.
About the book
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today's Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday's news.Rather than attempt to turn back the clockand reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding withbold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality,and exclusion.International corporate communications guru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central rolecorporate communications plays in virtually every organizational function...
Themes and subjects
At its heart, it explores Computer network resources, Economic aspects of Digital communications, Communication in organizations, Communication in management, Digital communications, and Economic aspects. These subjects give the story its texture and make it easy to recommend to the right reader.
Who will enjoy this
This is a great pick for anyone building a reading list around Computer network resources.
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