Inside The little blue book of marketing: Themes, Story, and Who Should Read It
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think the…
If you are looking for your next great read, The little blue book of marketing by Author OL6726289A deserves a spot on your list.
First published in 2010, it continues to find new readers today.
About the book
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored.The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.
Themes and subjects
Readers will find threads of Business, and Nonfiction. These subjects give the story its texture and make it easy to recommend to the right reader.
Who will enjoy this
If you enjoy thoughtful, character-driven stories, this one will reward your attention.
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